Choosing the right category for your Facebook Page is one of the most important — and most overlooked — settings available to page owners. Your page category appears directly under your page name and in search results, telling potential followers and customers exactly what your business or brand is about at a glance. The right category helps Facebook recommend your page to the right people. The wrong one can make your page harder to find and less attractive to your target audience.
The good news is that Facebook makes it easy to change your page category at any time. <cite index=”12-1″>Once you have set up the Facebook page, you can change the category any time you want. So it is not that important to choose the best category when you set up the Facebook page for the first time.</cite>
In this complete guide, we walk you through exactly how to change your Facebook page category in 2026 — step by step on desktop and mobile — including how many categories you can select, what happens when you change your category, why category selection matters for your page’s visibility, a breakdown of the most important Facebook page categories, and answers to every common question about the process.
Facebook recommends pages to users based on the categories they have selected. When someone searches for a business type, service, or interest on Facebook, pages in the matching category are more likely to appear in those results. An accurately categorised page gets more organic exposure to the right people.
Why Your Facebook Page Category Matters
Before diving into the steps, here is why taking a few minutes to review and optimise your page category is genuinely worth doing:
1. Discoverability in Facebook Search
Facebook recommends pages to users based on the categories they have selected. When someone searches for a business type, service, or interest on Facebook, pages in the matching category are more likely to appear in those results. An accurately categorised page gets more organic exposure to the right people.
2. First Impressions for Visitors
The first category you choose will appear next to your page name and under your cover photo. The other two categories will appear in the About section of your page. The primary category is displayed prominently on your page — it is often the first thing a visitor reads after your page name. A clear, accurate category instantly communicates what you do.
3. Access to Category-Specific Features
Certain Facebook page features are only available to specific categories. For example:
- Restaurants and cafés get access to menu sections and food order integration
- Local businesses get address display, check-in features, and local discovery tools
- Service providers get booking and appointment features
- Artists and public figures get different layout options than businesses
Selecting the most accurate category ensures you have access to all the tools relevant to your type of page.
4. Ad Targeting
When running Facebook ads, page category is one of the signals Facebook uses to understand your business and help you reach relevant audiences. An accurately categorised page supports better ad performance.
How Many Categories Can You Select?
You can select up to three categories when you create your page, and the first category you choose will appear next to your page name and under your cover photo. The other two categories will appear in the About section of your page.
This means you get to be specific: your primary category makes the strongest public statement about what you do, while the additional two categories add nuance and help Facebook understand the full scope of your page. Use all three wisely.
Requirements: Who Can Change a Facebook Page Category?
In order to change the category and/or sub-category of your business or brand page on Facebook, you must have administrator permissions on the page.
If you are an Editor, Moderator, Advertiser, or Analyst on the page, you will not have access to change the category. Only Admins can make this change. If you need to change your page category but do not have Admin access, ask the page owner to either make the change for you or upgrade your role to Admin.
How to Change Facebook Page Category on Desktop (Step-by-Step)
First, make sure you are using the new Facebook page experience. If you are not sure, check the profile icon in the top right corner of your Facebook page. It should match the page’s profile picture rather than your personal profile picture — this confirms you are viewing the page in the new Page experience.
Step 1: Open your browser and go to facebook.com. Sign in with the account that has Admin access to your page.
Step 2: Navigate to your Facebook Page. If you do not see it immediately, click the menu icon (☰) or look in the left-hand sidebar under Pages. Click your page name to open it.
Step 3: Make sure you are viewing the page as the Page itself (not as your personal profile).f you are not using the new Facebook page experience, switch to it by clicking “See All Profiles” and selecting the Facebook page you want to use.
Step 4: Once you are using the new Facebook page experience, click on the About section of your Facebook page. The About section is typically accessible from the left-hand sidebar or from the tabs below your page’s cover photo.
Step 5: Inside the About section, scroll down until you find the Category field. You will see your current category or categories listed here.
Step 6: Click the Edit button or pencil icon next to the Category section.
Step 7:</Just click on the X to remove a Facebook page category. To add a new one, just start typing the category and Facebook will recommend new potential page categories.
Step 8: Type your desired category in the search field. Facebook will display a list of matching categories as you type. Click the correct category from the dropdown suggestions to select it.
Step 9: Add up to two additional categories using the same search-and-select process. You can have a maximum of three categories total.
Step 10: Once you have selected the new category, click Save to apply the changes.
Your page category will update immediately and the new primary category will appear under your page name.
How to Change Facebook Page Category on Mobile (Android and iPhone)
Step 1: Open the Facebook app on your Android or iPhone.
Step 2: Tap the Menu icon (☰) and navigate to your Pages. Tap your page name to open it.
Step 3: Make sure you are viewing the page as the Page (not your personal profile). Tap Switch or See All Profiles if needed to switch into the page view.
Step 4: Tap the About section of your page — this may be visible as a tab below your cover photo or accessible by scrolling down on your page.
Step 5: Scroll through the About information until you find the Category section. Tap Edit or the pencil icon next to it.
Step 6: To remove an existing category, tap the X next to it.
Step 7: To add a new category, tap the search field and begin typing the category name. Facebook will suggest matching categories as you type.
Step 8: Tap the correct category from the suggestions to select it.
Step 9: Repeat for additional categories (up to three total).
Step 10: Tap Save to confirm your changes.
Alternative Method: Change Category Through Page Settings
Some users may find the category option more easily through the Page Settings route rather than the About section. Here is how:
On Desktop:
Step 1: Go to your Facebook Page → click Settings (usually found in the left sidebar or under the three-dot menu near your page name).
Step 2: Click Page Info or Edit Page Info from the Settings menu.
Step 3: Find the Category field and click Edit.
Step 4: Remove your current categories by clicking the X next to each one, and add new ones by typing in the search field.
Step 5: Click Save Changes.
What Are the Main Facebook Page Categories?
There are over 1,400 Facebook business page categories you can choose from. Here is an overview of the main top-level categories and some of their most common subcategories:
Business and Commerce
Retail company, E-commerce website, Shopping and retail, Clothing store, Grocery store, Home improvement store, Electronics store, Bookstore, and many more.
Local Business
Restaurant, Café, Bar, Hotel, Spa, Gym and fitness, Beauty salon, Medical and health, Automotive, Real estate, Legal services, and more. Local business pages display address and check-in features.
Arts and Entertainment
Musician or Band, Artist, Movie, TV show, Podcast, Comedy club, Art gallery, Theatre, and more.
Brand or Product
Product or service, Food and beverage, Clothing, Technology, Health and beauty, and many others.
Cause or Community
Non-profit organisation, Charity organisation, Political organisation, Community organisation, Health cause, and more.
Education
School, University, Educational institution, Online education, Training centre, and more.
Public Figure
Politician, Author, Journalist, Blogger, Doctor, Chef, Athlete, and more.
Media and News
News and media website, Media company, Magazine, Blog, Broadcasting and media production.
Technology and Internet
Software company, Internet company, App page, Website, Technology company.
Sports and Recreation
Sports team, Sports league, Sports venue, Sports club, Outdoor recreation.
Travel and Hospitality
Hotel, Travel company, Airline, Travel agency, Vacation rental, Transportation.
How to Choose the Best Category for Your Facebook Page
With over 1,400 categories available, choosing the right one can feel overwhelming. Here is a practical framework:
Start with what you do, not what you aspire to be. Choose categories that accurately describe your current business or page — not what you hope to become. Accuracy helps Facebook recommend your page to the right people.
Put your most important category first. The first category appears next to your page name in search results and on your page — make sure it is the one that most immediately communicates what your page is about.
Be specific rather than general. A category like “Italian Restaurant” is more useful than “Restaurant” — it tells both Facebook’s algorithm and potential visitors exactly what to expect.
Use all three category slots. Three categories give you more surface area in Facebook’s categorisation system. Use them to capture different aspects of what you offer (for example: Clothing Store + Fashion Designer + Local Business).
Think from your customer’s perspective. What category would someone search for when looking for a business like yours? That category should be your primary selection.
What Happens When You Change Your Facebook Page Category?
Understanding what changes — and what stays the same — after a category update helps you make the decision with confidence:
What Changes
- The category displayed under your page name updates immediately
- Your page may be recommended to different audiences based on the new category
- Category-specific features may become available (or unavailable if switching away from a category that had exclusive features)
- Your page’s position in certain search results may shift
What Stays the Same
- Your page name remains unchanged
- All your existing posts, photos, and videos remain intact
- Your followers, likes, and engagement history are not affected
- Your page URL/username remains the same
- Your admin team and their roles are unaffected
You can change the page type at any time that suits you, but keep in mind that doing so can result in loss of information. This refers specifically to situations where you switch between fundamentally different page types — for example, switching from a Local Business category to an Artist category may remove fields specific to local businesses (such as your physical address display, hours, and check-in features). Always review your page after a category change to confirm all information is displaying correctly.
Troubleshooting Common Issues
I cannot find the Category option in About or Settings
Make sure you are viewing the page in the new Facebook page experience — the category editing option is only available in this mode. If you are still viewing the page in the legacy experience, switch to the new one through the profile switcher at the top of the page. Also confirm you are logged in as an Admin — other roles do not have access to this setting.
My desired category is not appearing in search suggestions
Try different search terms — Facebook’s category names are sometimes specific or phrased differently from what you might type. For example, “café” might appear under “Coffee shop” or “Café.” Try synonyms or broader terms and browse the suggestions that appear.
I saved my new category but it is not showing on my page
Refresh your page after saving. If the category still does not update, clear your browser cache and reload. On mobile, force-close the Facebook app and reopen it. In rare cases, category changes can take a few minutes to propagate across the platform.
The category I selected removed some of my page features
Some features are exclusive to specific categories. If you switched from a Local Business category to a different type, features like physical address display, opening hours, and check-ins may no longer appear. You can either switch back to a Local Business subcategory or manually re-add this information through your page’s About section.
Frequently Asked Questions
How do I change my Facebook page category?
Go to your Facebook Page → click the About section → find the Category field → click Edit → remove existing categories by clicking X → type your new category in the search field → select from the suggestions → click Save.
How many categories can I add to my Facebook page?
You can add up to three categories. The first category appears most prominently next to your page name, while the other two appear in the About section.
Do I need to be an Admin to change my Facebook page category?
Yes. In order to change the category and/or sub-category of your business or brand page on Facebook, you must have administrator permissions on the page. Editor, Moderator, and Advertiser roles cannot change the category.
Will changing my Facebook page category affect my followers or posts?
No. Changing your page category does not affect your existing followers, posts, photos, videos, or engagement history. Only the category display and potentially category-specific features are affected.
How often can I change my Facebook page category?
Facebook does not impose a stated limit on how often you can change your page category. You can update it whenever needed.
Will my page lose likes or followers if I change the category?
No. Your page likes and followers are not affected by a category change.
Can I remove all categories from my Facebook page?
Facebook requires at least one category for all pages. You can remove additional categories, but you cannot leave the category field completely empty.
What is the difference between the first and additional categories?
The first category is your primary category — it appears most prominently next to your page name in search results and on your page. The second and third categories appear in the About section and help Facebook understand the broader scope of what your page covers.
Does my Facebook page category affect my ad targeting?
Yes. Your page category is one of the signals Facebook uses to understand your business type and help match you with relevant audiences — particularly when using Advantage+ features in Meta Ads Manager.
Can I change my Facebook page category on mobile?
Yes. The category can be changed through the Facebook app on both Android and iPhone using the same About section → Category → Edit path described in this guide.
